Marketing your brand is a priority. Period. But…
In order to adequately market your product or service, you need to have a strong foundation. That foundation is your people, your team.
While building your business, there are some key elements to remember as you grow. ‘Why’ do you ask? Because as your business is changing and evolving, so is your staff along with your expectations.
First things first. Remember, you hired your team because you felt they were competent in their abilities. With any star staff member, they come with weaknesses, which is where you’ll have the opportunity to truly lead.
Instead of addressing employees with condescension, use this as an opportunity to step into true leadership. To have a team who best reflects you and your amazing brand, they need to learn your preferences and further develop their skillset. This builds value within the group and in turn, a positive relationship.
+ STAFF LOYALTY
Celebrate your people. Acknowledge the little wins. With a positive relationship comes loyalty and in time, passion. By doing this, you're creating a safe zone where ideas can be easily exchanged without fear or doubt.
Without a healthy relationship, you could be missing the next brilliant idea that may set sales through the roof. And nobody wants to miss out on that.
Finally, this creates less turnover and a little army who’ll work tooth and nail to see your company excel. Now, wouldn’t that be nice?